5 Million Roku Units Sold and other Ramblings


Roku has sold over 5 million Roku devices in the United States and plan on selling a lot more.  The company first came on the streaming scene in 2008 and one out of four Roku players now streams more than 35 hours to customers TVs.  the founder of the company is Anthony Wood.  In the last 16 months along customers have purchased over 2 million Roku devices…. it appears good times are ahead for this streaming entertainment device company.  Roku is a private company and they have no future plans of going public.

In other Roku news they have decided to cancel VideoBuzz.  Here is a statement from their FB page:

“We received a notice from Roku management asking us to close down the channel as we don’t own the content which is being streamed by VideoBuzz channel. As of now, we will be closing down the channel on Wednesday, April 17th, 2013.”

Youtube and Roku did not seem like a good fit from the get go and have decided to part ways.  The real reason for the shut down according to insiders is that Videobuzz streamed YouTube content and they didn’t “own” the content.

Roku boxes start at $49.99 and require no subscription though some channels, like Netflix and Hulu Plus, do charge a monthly fee.

Erik Bardman new CFO at Roku


Former SVP of Finance and CFO of Logitech International Erik Bardman has been named the new CFO at Roku.  Roku is a popular streaming player used by millions of people world wide and is a market leader in streaming entertainment devices for the TV.  The company has sold more than 5 million of its streaming devices to date and is headquartered out of Saratoga, California.  Mr. Bardman was the Chief Financial Officer, Sr. Vice President at Logitech Board of Directors at Trulia and was also the VP & CFO eBay Marketplaces at eBay, Inc.  He graduated from Dickinson College and a strong background in financial planning & analysis.  According to colleagues his strengths include management, finance, communication and presentation skills.

Erik Bardman will come on board as Roku attempts to expand and improve its product line.  Roku means “six” in Japanese and is a reference to the six companies that the founder Mr. Anthony Wood has launched.

Roku Products and Pricing


The following Roku boxed can be obtained for your living room, bedroom, TV room, bathroom or even your garage.

  • Roku LT:  This box is the least expensive of the four and is purple in color.  The Roku LT works with pretty much any TV and scores a 4.0 out of 5.0.  It has built in wifi but lacks the ability to play 1080p HD video.
  • Roku HD:  This Roku box is black and blue in color and scores a 4.3 out of 5 with customers.  The Roku HD box checks in at a $59.99 price point and like all boxes comes with free shipping.  This box plays 720 HD video but like the Roku LT does not play 1080.
  • Roku 2XD:  The 2XD box is all black in color and does play 1080 HD video but customers will pay a greater price.  The Roku 2XD is priced at $79.99 and scores a 4.3 with customers.
  • Roku 3:  This box will cost a customer $99.99 but comes with the most features.  A customer will get 1080 HD video, a remote with ear plugs, motion control for games and dual band wireless ports.  The Roku 3 is the highest rated box by Roku checking in at 4.5.

Roku Customer Service Phone Number


Roku provides outstanding customer support by mail, phone, email or chat.

If attempting to contact Roku by phone please dial toll free 1-888-600-7658 (ROKU).  A call center agent can be reached between the days/times of Monday through Sunday, from 6:00AM to 8:00PM PST.

If your looking to chat with a Roku customer service agent please go here and click on the blue rectangular box.  When requesting customer service by chat you will be required to provide your name, email address and the reason your contact customer service.

If you would rather submit an inquiry by email please do so at customer.advocate@roku.com.  When making contact by email it is highly recommended that you provide a detailed description, including case numbers and a summary of any issues or problems you are having.

The Roku Corporate office can be reached by mail at:

12980 Saratoga Ave. Saratoga, CA 95070 or by Fax: (408) 446-1734

When linking your Roku device please visit www.roku.com/link for more information.